Real-time 3D scene
React Three Fiber with postprocessing for a cinematic render
This is a concept project — not a real brand. Built as a design experiment to showcase D-LAB's capabilities.
CASE STUDY
VEIL
Luxury Streetwear Platform
React Three FiberWebGLGSAP3DLenis
OVERVIEW
Project snapshot
Project Type
Concept / Design Experiment
Timeline
2 weeks
Role
Design, 3D, & Development
Tools
Next.js, React Three Fiber, Three.js, GSAP, Lenis, Framer Motion, Tailwind CSS
THE CHALLENGE
Can a clothing brand website feel like stepping into a physical store?
VEIL was an experiment in building a $30K-level fashion experience — immersive 3D, scroll-driven storytelling, and editorial design that makes you feel the brand before you see a single product.
THE APPROACH
How we built the world
- 3D hero scene with floating fabric mesh and ambient particles
- Midnight Teal + Amber color palette (2026 color trends)
- Cinematic loading screen with progress animation
- Custom magnetic cursor with contextual labels
- Experimental full-screen navigation with image thumbnails
- Scroll-driven collection reveal with glitch transitions
- Horizontal lookbook with kinetic typography
- Word-by-word brand story reveal
KEY FEATURES
Signature moments
Live city clock
Detects the visitor's timezone for a contextual touch
Galaxy star field
OGL shader background for depth and atmosphere
Pinned product reveals
Image strip animations tied to scroll position
Horizontal scroll runway
Editorial runway section with horizontal motion
Film grain overlay
Subtle grain for editorial texture and warmth
Typography system
Cormorant Garamond + Space Grotesk for luxury contrast
RESULTS
VEIL proves that fashion and technology belong together. The site doesn't just showcase clothing — it creates a world around the brand. This is the level of experience that justifies a $30K+ build.